Introducción a Marketing Digital

3:03

Learn how to start or grow your freelance career from the very beginning: getting clients, doing the work you want to do, and getting paid to do it.

Plan de Marketing Digital

4:36

In this lesson, we'll cover trust and authority, then do a brief overview of both inbound and outbound marketing.

Targetting y Audiencias

23:14

We'll analyze 5 potential clients, identify their specific needs, and make informed recommendations to include in our client proposal.

Transformación digital de las empresas

11:18

We'll use the observations and recommendations from our client research to create a client proposal that communicates trust and authority.

Growth Marketing

19:38

We'll take the concepts we’ve covered so far and prepare for our first scheduled client meeting.

Estrategias de Mercadeo Digital

15:45

We'll cover everything you need to know confidently to price your services: valuing your work, pricing models, and saying "no" to free work.

Protección de datos y seguridad digital

9:31

We'll create scope of work that defines the client needs and clearly defines the services we're offering to meet those needs.

Marketing de contenidos en Redes Sociales

14:15

We'll cover content-first design, value propositions, mind control, or visitor anticipation, and finally, when to use an FAQ.

Introducción a Facebook para Empresas

9:56

We'll develop an information architecture that will inform the content strategy we develop for a client.

Plan de Social Media Marketing

10:34

We'll develop a content strategy for each part of the client site: the homepage, portfolio, process, team, and contact pages.

Storytelling y Branded Content

10:34

We'll develop a content strategy for each part of the client site: the homepage, portfolio, process, team, and contact pages.

Reputación Online y Engagement en Redes

10:34

We'll develop a content strategy for each part of the client site: the homepage, portfolio, process, team, and contact pages.

Copy y Creatividad Digital

10:34

We'll develop a content strategy for each part of the client site: the homepage, portfolio, process, team, and contact pages.

Facebook Insights y Audiencia

10:34

We'll develop a content strategy for each part of the client site: the homepage, portfolio, process, team, and contact pages.

Introducción a la Analítica Web

1:26

We'll provide an overview of the web design principles that will be covered in this section of the course.

Las herramientas de analítica de Google

6:56

We'll cover visual hierarchy and explain how to set up a hierarchy that adds clarity and emphasis to the right parts of your design.

Configurar Google Analytics

4:31

We'll cover repetition and explain how to use repetition to achieve consistency in your designs.

Definir KPIs y Medir ROI digital

6:18

We'll cover alignment, knolling, when grids are useful — and when they’re not.

Configurar Objetivos en Google Analytics

3:48

We'll cover space: the visual blanks between elements in our design and how to use space to achieve legible, clean designs.

CRO: Aumentar las conversiones

9:08

We'll cover display typefaces, super families, typeface versus font, and wrap up with some typography best practices.

Introducción al Marketing en buscadores

4:55

We'll provide an introduction to the site build section of the course.

Factores clave de posicionamiento

9:48

Build a layout powered by CSS grid. This lesson covers building and stying the grid section, image block, content block, and body tag.

Investigación de palabras clave: Keywords

4:40

Configure a site navigation bar that links to each major page and stays fixed to the top of the browser's viewport.

Crear y optimizar campañas en Google AdWords

19:05

To emphasize both trust and authority for Hayes Valley Interior Design, we'll integrate CMS-driven testimonials on the homepage.

Herramienta Google Search Console

9:31

Build a grid-based footer section which houses the company logo, navigation links, and business information.

Métricas en SEO y SEM

22:57

Test and adapt responsiveness and fluidity for the homepage layout on desktop, tablet, mobile landscape, and mobile portrait.

ROI Digital: Optimización de la inversión digital

16:23

Build a portfolio page that spotlights the value your client has to offer their potential clients.

Introducción a la metodología de Inbound Marketing

16:53

We'll do a review of each page on the Hayes Valley site before we send a link to the staging domain to Rebecca.

Técnicas de Atracción y Retención de Tráfico

4:12

We'll connect a custom domain for Hayes Valley Interior Design using Google Domains.

Diseño de un Buyer Persona

0:19

In this in-depth video, we'll cover publishing the completed website to the custom domain.

Lead Nurturing y Lead Scoring

3:10

We'll set up the CMS Editor so the team at Hayes Valley Interior Design can go in, make changes, and publish their own site.

Hubspot Sales & Marketing

3:10

We'll set up the CMS Editor so the team at Hayes Valley Interior Design can go in, make changes, and publish their own site.

Cómo convertir visitas en ventas

3:10

We'll set up the CMS Editor so the team at Hayes Valley Interior Design can go in, make changes, and publish their own site.

LinkedIn Sales Navigator

3:10

We'll set up the CMS Editor so the team at Hayes Valley Interior Design can go in, make changes, and publish their own site.

Introducción al UX Design y A/B Testing

4:19

In this video, we'll cover some of the best ways to present your work without having to build an intricate portfolio.

Showcasing your site

2:04

We'll showcase our site for Hayes Valley Interior Design on the Webflow Showcase.

Creación de landing pages y Call To Actions

1:58

This isn't the end of the journey. Everything we've built enhances our ability to move forward and grow our freelancing business.

Metodología de Design Thinking

1:58

This isn't the end of the journey. Everything we've built enhances our ability to move forward and grow our freelancing business.

Herramienta de  Canva

1:58

This isn't the end of the journey. Everything we've built enhances our ability to move forward and grow our freelancing business.

Tendencias de Creatividad y Diseño

1:58

This isn't the end of the journey. Everything we've built enhances our ability to move forward and grow our freelancing business.

Crear páginas web con gestores de contenidos (CMS)

1:58

This isn't the end of the journey. Everything we've built enhances our ability to move forward and grow our freelancing business.